In the same way that the virtues and values of the ancient Greeks and Romans were embodied in their system of gods and goddesses, brands, as complex concepts, should have their embodiment, their own faces. Such a face might become an actor, athlete, writer, musician, historian, and even a political science analyst. This strategy immensely benefits brand differentiation and the improvement of brand reputation.
Our mission is to create a conceptual relationship between a brand and talent; therefore, we have established contacts with stars’ agents as well as PR and talent agencies. We advise on the choice of the right celebrity and assist in your co-operation with them during advertising or social media campaigns, an event appearance, an influencer seeding, etc.