The salonnières’ activities were the first point in the history of community management. The first salonnières were French women who hosted parties where prominent public figures of the French Enlightenment gathered—writers, poets, philosophers, artists. That salonsof that erahave transformed into today’s online communities, where the character of the salonnière is different.
We have all of the necessary talents to perform the same job as salonnières. Since companies are interested in creating and managing communities of their brands’fans, we support them by creating a wise strategy, conducting preliminary research as well as building and managing the community.
Such a community can become a target groups forthe brand. It can also increase brand awareness thanks to disseminationof knowledge about the brand’s products by community members; therefore, the community can carry out additional marketing activities.